Anestetico Urbano is an unconventional branding and marketing start up. Its aim is to orient the public, through visive art, towards a socially responsible type of communication. The main objective of Anestetico Urbano lays on the idea of developing a circular system where the valorization of each artistic act is able to foster the growth of the community along with the celebration of diversity in all its aspects. Such environment may provide the right push towards the necessary social change for reducing the distance between apparently different contexts.
The idea behind Anestetico Urbano is the creation of “Urban Exhibition”.
This innovative format was created by Anestetico Urbano with the scope of transforming the city in an open-air art gallery. Such model, which is supported also by technology, pushes the citizen towards a new type of curiosity, allowing him/her to explore topics of cultural importance in a dynamic and fluid manner, by simply “living” the city.
In this sense, marketing becomes something unique, and completely natural, and evolves in a brand new and authentic experience for the client.
